Understanding what is new and next for global consumer behaviour and its impact on food and beverage marketing and innovation by 2025.
Mintel’s food and beverage experts have embarked on a journey to explore the key paradoxes influencing consumer attitudes, values, and behaviours towards food and drinks.
The research identified four key themes that will influence the world in 2025. These include a new approach to “food as medicine,” an interest in breaking food laws to feel good, the need to ensure a food supply in an ever-changing environment, and the benefits of combining traditional agriculture with cutting-edge technology.
The 2025 Global Food and Drink Trends emphasize two important dualities: the way consumers navigate between health and indulgence and how global and local food chains will need to adjust to disruptions caused by extreme weather, geopolitical issues and technological innovation.
The Global Food and Drink Trends for 2025 are:
Fundamentally Nutritional: With the advent of weight loss medications such as Ozempic, consumer perceptions will be redefined from functional ingredients to meeting essential daily nutrient requirements.
Rules Rebellion: Accept consumers as a ‘perfectly flawed’ species that are hungry for brands to help them break the rules when it comes to food and drinks.
Chain reaction: As food disruptions become more common, the industry must encourage consumers to accept and trust new ingredients, flavours and origins.
Hybrid harvests: Food companies will have to demonstrate how technology and agriculture can benefit consumers, farmers, and the environment.
A method for identifying future food and beverage trends in the world that are important
The 2025 predictions, like our previous Global Food and Drink Trends, are built upon the seven Trend Drivers from Mintel: Wellbeing and Experiences; Rights and Surroundings; Technology and Identity. Mintel’s vast libraries of global consumer information, innovative products and marketing campaigns are also used to support trend predictions. The trend predictions are also based on hot topics that have the potential of disrupting the status quo within the food and beverage industry by 2025 or thereafter, such as GLP-1 weight loss drugs and AI.
You’ll likely have many questions after reading and digesting the 2025 Global Food and Drink Trends. These will be mainly related to what’s next. This is the ideal time to contact Mintel Consultancy. We can help you digest data and apply analyst expertise to achieve your growth goals. We act as an extension of your marketing, insights and R&D teams, delivering tailored opportunities to drive market expansion and fuel demand. Discover how Mintel Consulting offers a tailored view of your marketing strategy and innovation.
For more information, contact your account manager if you are a Mintel customer.
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