Blogging is a key component of any content marketing strategy. It also offers SEO benefits over the long term. You can use a keyword to target each blog, increasing your chances of ranking on the first search engine result page.
Here are seven food blogs that will make you and your readers swoon. These examples can inspire you to create great content, no matter your brand personality.
1. Siete Stories
The Spanish word for seven is Siete. The company was founded by a Mexican American family of seven who were committed to creating delicious, grain-free Mexican foods.
Siete Stories is a company blog that has a warm, family-like feel. It includes customer conversations, family profiles and employee spotlights. These highlight why Siete’s employees love working for the brand.
The blog also incorporates Mexican culture with highlights of Cinco de Mayo and profiles of Siete members. Siete has a lively blog that is connected to food and family.
2. Blog Enlightened
Enlightened is next on our list of food-marketing blogs. Enlightened markets itself as “feel-good” ice cream thanks to its dairy-free products, keto and fruit options, low-calories, and low-carbohydrate options. Enlightened’s blog shows how the brand caters to its health-conscious audience.
Consider this article on soluble corn fibre.
This article is a fantastic tool to help Enlightened attract keto fans who are searching for this question on search engines. The searchers will learn the answer to their question and the ice cream that they can enjoy.
The Enlightened Crafts blog also hosts Q&A sessions led by registered dieticians.
As you can see, each article doesn’t have to focus on a particular product. Your blog will benefit from posts that are informative, regardless of whether or not they feature your product.
3. Taste Nirvana Blog
Taste Nirvana is committed to sustainability in its production. A father-son team started the family-owned company to bring the taste and benefits of Thai coconut waters to the masses.
The blog is a great way for Taste Nirvana to highlight its eco-friendly policies.
The blog uses a different strategy to draw users to its website. While posts such as the one above portray Taste Nirvana positively, they take a more direct approach.
The team that manages the company blog understands that the volume of searches (the number of people who search a term in search engines on a monthly basis) for Thailand-related topics is higher than for coconut water. The company blog is full of posts about Thailand.
Companies that understand users’ needs can create valuable content. Searchers can get the information they want, and Nirvana gains from increased brand awareness.
4. Bobo’s blog
Bobo’s is known for its homemade, healthy oatmeal bars, which are enjoyed by many. The company connects with all age groups thanks to its core values: being positive, fun, collaborative, tenacious, and effective.
Bobo highlights its core values by uplifting content that emphasizes the fun-loving side of the brand.
Bobo’s is a family-oriented company founded by a mother-and-daughter team. The blog features content for families, such as “Back to School with Bobo’s”,” which highlights the snack in school lunches.
5. Dr. Elin’s Blog
Good Idea is a drink invented in Sweden by Dr. Elin. It balances blood sugar levels and eliminates post-meal slumps.
Good Drinks has a unique feature: its company blog is written by a professional with decades of experience in food science. That’s right. Dr Elin’s knowledge is vast.
A blog post written by an expert increases the authority of your website, both for readers and for search engines.
Dr. Elin discusses topics such as blood sugar levels and energy balance. She also covers dietary research. The blog also offers an option to subscribe via email so that readers receive health and wellness-related information in their inboxes.
6. Brew Dr. Kombucha
Brew Dr Kombucha, a company with strong values, is more than just a fizzy beverage. The brewhouse’s blog promotes core values, not just its drink.
Brew Dr., for example, has a unique way of expressing its commitment to helping frontline workers during the global pandemic.
The company shows its concern for the community through carefully crafted blogs. These messages resonate on a deeper, more meaningful level with people than simple product announcements or recipes.
7. KidsLuv blog
KidsLuv, a beverage brand founded by a mother who was looking for sugar-free beverages to serve to her son, has a clear target market: children. The company blog is great at balancing posts that address both the needs of children and their parents.
KidsLuv offers guides and tips to encourage healthy eating habits and a healthy lifestyle in children. The blog also creates posts that focus on the health and well-being of moms.
By expanding the topics it covers, KidsLuv increases the chances of people stumbling upon the company’s website and learning more about its products. The company’s content has a double chance of being featured in publications geared toward moms and kids.
You can have a five-star blog.
These food and beverage blogs can help you to learn about content creation. Blogging requires patience and consistency. You don’t need to do this alone.
Partnering with an SEO agency for food and beverages will help you get your blog and brand name in front of more eyes. Markitors has worked with many food and beverage companies to develop winning strategies that are tailored to each company’s unique goals. We’re here to help you blog. From keyword research to content creation to technical improvements behind the scenes, we can make it a breeze. We’re also well-versed in alcohol advertising regulations and other FTC rules.
