Why does content planning scare away writer’s block? When you plan and come up with several ideas for blog posts to use over the year, there’s no need to panic or wallow in a blank page whenever you want to post a new article! The punchline may not be easy to say, but it’s the sentiment that should make you smile. A robust content strategy is essential for a food or drink brand to be successful in digital marketing. Your content will delight and inspire your readers if you are sure of what you are writing.

Use data to generate blog content ideas for food and drinks that will increase your audience and improve the likelihood that your readers become customers or subscribers.

Find blog post ideas by using your audience data for food and drinks.

How can you come up with blog content ideas for food and drinks that will satisfy the curiosity of your readers? The best thing to do is go directly to the source. You can find blog topics in your audience data if you know where to look.

Social Media Audience Data

Analyze your social media analytics and see how your audience is engaging with your content. For example, the ones with the most shares and clicks are good indicators of what catches your audience’s eye. A high level of engagement can show you what flavours your audience is most excited about.

If posts featuring recipe cards prove to be particularly popular, consider creating an interview-style blog with quotes from chefs, artisans, or customers who are passionate about their favourite dishes.

Hashtags are another place to find ideas for blog posts. You can find blog post ideas by looking at your hashtags.

Blog and Website Analytics

Google Analytics will show you how well your audience has received your blog. You might want to write new blogs similar to those that have the most views, the longest time on the page, or the highest conversions. Consider creating similar posts or exploring specific ingredients or techniques if a cocktail guide or recipe roundup has been successful.

Take a look at your user journey to get a fresh blog idea. Your top-performing web pages could be a good indicator of what topics you should explore more in your blog format.

If your resource page is frequently visited, it means that your audience wants your expert insights. They will likely be drawn to blog posts where you break down complex topics, give top tips or share insider information. If, for example, your cooking resource page is often visited – it’s clear that your audience craves your expert insight. Consider writing blog posts that break down complex recipes, reveal top cooking tips or reveal insider secrets on food preparation.

Keyword Insights

The right keywords are essential for data-driven, strategic blogging. Users who find your blog organically are more likely to convert. Your content will match their intent because it answers the question that they entered into their search engine.

Increase your chances of appearing in the search results for your audience by spending some time researching keywords. These keywords and phrases can also inspire blog posts for your content plan. Time spent researching keywords related to food and beverage topics that are relevant to your audience’s search terms is a good investment for food and drinks businesses. A blog with the title ’10 must try seasonal ingredients’ may attract home cooks who are looking for inspiration.

Customer surveys

Asking the people you’ve already converted is another way to learn more about your audience. You can use the same questions you would ask a customer or partner who is dedicated to a case study. This will give you insight into how they are using your product and their continued interests.

You may have questions about:

• What ingredients or dishes are you interested in?
• What was your struggle before finding our product or service?
• When did you discover our brand for the first time?
• What kind of food content online do you like to consume?

You’ll likely find some nuggets that will inspire you to write blog posts for other users.

Repurpose content that works

You may discover that your content is already resonating with the audience as you collect data. You need to create more content in order to keep readers interested. You can do this by repurposing your existing content.

Consider, for instance, the social media posts that performed well. You can reciprocate by creating social posts to promote your new blog content. Consider making social tiles to summarize your listicle and encourage users to visit the blog to learn more. You can turn a popular social media post about a recipe into a blog post.

Consider using the content of a landing page to create a blog. This will allow you to go into more detail and give you another way to direct users interested in your product or campaign.

If your blog is becoming too long and the content is flowing, you can break it into smaller parts to keep your readers interested. Consider creating a series to repurpose all your ideas.

One last thing: If you give your blog posts a chance, they can live a longer life! You can share the links via social media, in your newsletter, or other email marketing campaigns, or publish them on other websites as guest posts. Republish the links with new content and keywords if they feel dusty.

Twenty blog post ideas you can use for your food and drink brand

You can now think about what types of blog articles will help bring these concepts to life. We understand that with so many different types of blog posts and genres to choose from, you might still be a little overwhelmed when deciding what to write.

You don’t need to worry. We have blog post ideas that will help you overcome the creative block and get you on the path to planning, creating and marketing like a pro.

1. Ultimate Guide

Let’s begin with the content marketing favourite: The ultimate guide on something that you and your business know a great deal about. These deep dives allow you to share everything from basic knowledge to advanced information on the topic of your blog. This opens up many opportunities to use organically the keywords and phrases that your target audience searches.

Include your favourite tricks, tips, or unique insights to make your guide stand apart from others. By providing more valuable information, you will grow your audience more.

Here are some ideas to get you started:

• What You Need to Know About Seasonal Eating
• The Ultimate Guide to Italian Cooking: From Pasta and Pizza
• Your Christmas Dinner 101

2. Quick Reference Guide

Consider the TL: DR approach as a guide for the TL;DR crowd. Blogs are always relevant and informative but don’t promise to cover all the information you need in one post. You can instead provide a brief overview or focus on a specific topic that is easy for your readers to digest.

Your quick reference guides, which are usually shorter blogs, can be easily repurposed into infographics and social tiles, as well as one-pagers.

Some blog ideas which could be turned into quick reference guides are:

• Quick Guide for Baking Bread At Home
• 5 tips for hosting a dinner party
• The Wine Pairing Guide

3. The Connecting Thread

You can get ideas from movies, books, and current trends when you want to add a creative and fun blog to your content marketing strategy. You can tie this into your blog or industry niche to create a piece that will engage your audience.

You can find inspiration in many places. For example, you could use a movie or character to remind yourself of the mission of your business, an inspiring book to inspire your new product line or a relevant trend to your area of expertise. The connection will likely intrigue and delight readers with the human side of your company.

You’re more likely to attract new attention by referencing a popular culture topic or name.

It’s important not to force this type of blog topic. If the connection between your blog topic and your audience is not clear, you’ll end up writing something cringe-worthy and clickbait for potential readers.

Below are some examples that will help you understand what we mean.

• Air fryers are a trend that you should be following.
• We’re following TikTok trends
• Share your cooking movie creations with us!

4. Spill Your Secrets

Share with your readers something that only you know, like insider knowledge about your company, your products or services, or the best hacks for your industry.

These types of blog posts are sure to intrigue and inform your readers.

Here are some blog ideas to get you started:

• Ten Little-Known Baking Secrets
• How People Have Used Our Product in the Most Creative Ways
• Our Chefs recommend the No. The No.

5. Tell the Story of Your Company

Can you share the story of your business through a blog? Yes! Yes!

You might want to consider this post if your website’s landing pages are frequently viewed by viewers who want to know more about your company or if users ask you about your business’s history. They’re also great introductions for new readers.

Here are some examples:

• Meet the Maker/Producer
• Our Story
• Local to National: Our growth and evolution from local to national

6. Why that name or logo?

You already know a lot about the brand you represent with your company name and logo. But are there any other details that could tell a more interesting story? You could create a blog that provides readers with an insider’s look at these brand identifiers.

This title of a blog post could be something like:

• What’s the Story Behind our Name and Logo?
• Our Iconic Logo: 50 Years Later
• What does “Our Brand” really mean?

7. Mission and values

Consumers today are more informed and want to learn more about the company they’re buying from before making a decision. Your blog is the perfect place to give them information to encourage conversion.

Show your readers the meaning and purpose of your brand by letting them know your mission statement and values.

Here are some post ideas.

• Five Examples of Our Core Values in Action
• What does our mission mean to our employees?
• Announcement of our X Certification

8. Show Your Stance

In the conscious-buying era, 70% of consumers think it is important that brands take a stand on social and politically charged issues. People want to feel like they are putting their money on the line, so alignment is a big selling point.

Blogging about relevant issues can help you remain on-brand and attract organic traffic. Patagonia is known for taking a stand on environmental issues, which aligns with the company’s mission and products.

You can choose whether to defend your position or not in a post on a blog, such as:

• Three Steps We Are Taking to a Sustainable Future
• Why we support this initiative
• What we do to give back and what you can do too

9. Listicle

Listicles are a staple of content marketing and continue to be popular with readers. They can be brief and sweet or include comprehensive lists with more information. Listicles with checklists and frequently asked questions are also very popular. They give readers that instant satisfaction they love.

A list post can easily be turned into assets, such as social tiles or infographics, which will add visual appeal to your blog.

Here are a few examples of listicles you may have read in the past.

• Five Social Media Marketing Tools to Boost Engagement
• Seven Family Recipe Secrets You Must Know
• 101 Creative One-Pan Wonders

10. Curated List

This is a blog that’s still, at its core, a listicle, but the content comes from elsewhere. You can round up anything as long as it is relevant to your niche and the interests of your readers. This includes podcasts, articles, products, subscriptions or tools.

Consider turning this type of blog into a regular series your readers can look forward to monthly or quarterly.

Blogs that have curated lists can include:

• Five Content Marketing Trends We’re Following this Month
• Seven Podcasts for Food and Drink Lovers
• Three Superfood Secrets

11. How to…

You are an expert on your subject, so you can use blogs to show others how to do it. Many search queries begin with “how to,” so do some keyword research and find out what your audience wants to learn.

The blogs can also be easily included in social media posts and emails because they encourage readers to click on the link to get the answer. As you continue to provide valuable information through your how-to blogs and other content, your audience will grow. People will begin to recognize your brand as an expert in the field.

Here are some ideas for how-to posts:

• How to Make Apple Pie Like A Professional Baker
• How to Start a Small Business on a Budget
• How to Become an Expert at Social Media Marketing in One Week

12. Best Recommendations

Why settle for less than the best? Please share your best tips, tricks and suggestions to save our readers hours of searching through the options to find a winner.

Examples of common blog posts of this kind include:

• Top 5 Meal Prep Tips
• Project Management Tools: The Best Project Management Software
• A Nutritionist’s Guide to Healthy Eating

13. A Day in the Life

Give your readers a glimpse of what it is like to work for your company or use your service or product.

This could also become a series, depending on your niche and target audience. A recruitment agency, for example, might create a number of posts that describe the different roles and career paths they offer to people who are looking for a new position.

Here are some ideas for “day in the Life” blog posts:

• Our CEO and Founder: A Day in Their Life
• Meet Our Team
• Join us on a Content Creation Day

14. In Conversation with…

Blog interviews can be a great tool to get the inside scoop on industry influencers and thought leaders. They are also a good way to learn from staff, customers, or other influential people in your field.

Interviewees are likely to give you some “aha” moments, and they already have a following of people who follow their work. You can get more visitors to your site by posting a blog that includes quotes from the interviewee.

You can also record the interview and embed audio or video into the blog post. Remember to get consent!

These blog post ideas would, for instance, use an interview to engage the readers:

• Poppy Cooks Answers Top Potato Questions
• Top chefs predict the future of restaurants
• Jane’s Patisserie Reveals Her Secrets To Baked Goods

15. They Need To Find A Solution

You have the answer to their problem. Now, all you need to do is share it with them in your next post. Blogs are less intrusive than ads, so make sure that the content is authentic, useful, and relevant.

Here are some blog ideas for solving problems:

• How to Avoid Food Waste
• Fast and Easy Weeknight Meals
• What Wine to Buy for Every Occasion

16. Give Your Two Cents

Your opinion is important! Share your observations, predictions, and thoughts on the trends shaping your industry. It’s a great way to ensure that your brand is a part of the Conversation your audience is having and to establish yourself as a thought leader.

Here are some ideas for blog posts on thought leadership:

• Food Tech Innovations
• Craft Beverages: The Future of Craft Beverages
• What are the best milk alternatives?

17. Myth vs. Myth vs.

A myth-vs.-fact blog post is an entertaining way to show off your expertise, dispel misconceptions and promote the facts your brand can endorse.

This type of blog is a good fit for social media. Your designers can create illustrations to accompany the content.

Examples of Cases:

• Baking Myths: What they are and what they are not
• Wine Misconceptions: What You Need to Know
• Plant-based diet: Common misconceptions and their explanation

18. Blog Multimedia

You can take your blog to the next level by adding an audio or video clip. It’s easy to turn soundbites into short social media posts and other content, giving your readers more ways to interact with your blog.

Accessibility tip: Include captions or transcripts so that everyone interested in your multimedia content can hear what it says.

19. Playlist

You can add music to your blog’s content calendar. Create a playlist around a theme, share your favourite office jams, or use a playlist to show off your musical skills.

Explain to readers why the playlist was created and why certain songs were chosen. Give readers the link to the playlist so that they can listen while they read.

This type of post would have a title like:

• This is the perfect playlist for writers who work from home
• Ten Songs for Your Dinner Party Playlist

20. A Gift For Your Audience

Write a blog when you can give readers something tangible for free! You could offer a template as a freebie and explain its use and purpose in the blog. You might also be offering editable graphics or checklists or a video demo of your service.